Cashback and Peace
Sofrência is a Brazilian music genre built on heartbreak, longing, and the bitter hope that someone, or something, will come back. Its lyrics are basically a manual on loss.
Every sofrência song is about having someone come back. We made one about the return that actually matters.
Pernambucanas + Wunderman Thompson
English subtitles available — press CC on the video player.
English subtitles available — press CC on the video player.
We don’t bring your loved one back. But we bring you money, which is way better.
Sorry, but the title above is untranslatable. It plays on a song that is considered the internet's informal national anthem.
CCO: Keka Morelle
Creative Director: Beta Harada
Content Director: Mariana Hasselman
Copywriter: Bruno Silva
Art Director: Maurício Ribeiro
Editor: Gabriel Barbosa
Executive Business Director: Fernanda Ricci
Account: Natália Vasconcelos
CSO: Stella Pirani
Media: Carolina Bertão, Priscila Sousa, Renata Saito, Thais Anízio
Planning & Insights: Juliana Meirelles, Lucas Paião
Content & CM: Tatiani Amarante
PR: Vivian Zeni, Hellen Araújo, Suellen Ciriaco
RTV Production: Ana Mello, Carla Rossini, Fernanda Britto
Artists: Helô D'Angelo, The Karynne, Tute, Sara Tomate, Pepita Sandwich, Javiera Camposano, Thalíaeme