Let Me Draw It Out
Hard to grasp that the internet isn't a lawless land? We drew it out.
21 days of campaign. 21 comic strips. 8 countries. 7 Latin artists. R$ 0 in media spend. 20.5 million reach on Instagram. 11.5 million reach on Facebook. 1 million Avon sales reps as distributors of the stories in this almanac, which you can download here.
Instituto Avon + Wunderman Thompson
Let Me Draw It Out. More than enough to learn about yes and no.
— Oh, a new social network! Let me create a profile…
— STOP! — AAAA!!!
— We're from the New Social Network and, with your consent, we're here to fill your home with cameras! — What?! B-but I never authorized any of this!
— You authorized it: you accepted all our terms! (Terms: I allow the social network to fill my house with cameras) — And THIS is consent?!
CCO: Keka Morelle
Creative Director: Beta Harada
Content Director: Mariana Hasselman
Copywriter: Bruno Silva
Art Director: Maurício Ribeiro
Editor: Gabriel Barbosa
Executive Business Director: Fernanda Ricci
Account: Natália Vasconcelos
CSO: Stella Pirani
Media: Carolina Bertão, Priscila Sousa, Renata Saito, Thais Anízio
Planning & Insights: Juliana Meirelles, Lucas Paião
Content & CM: Tatiani Amarante
PR: Vivian Zeni, Hellen Araújo, Suellen Ciriaco
RTV Production: Ana Mello, Carla Rossini, Fernanda Britto
Artists: Helô D'Angelo, The Karynne, Tute, Sara Tomate, Pepita Sandwich, Javiera Camposano, Thalíaeme