Scolarship in Books
In a country that reads less and less, opening a book is almost an act of resistance.
In this case, we turned it into an act of hope.
Uniasselvi + Instituto Kondzilla + BETC Havas
CCO: Erh Ray
VP of Creative: Otavio Schiavon
ECD: Daniel Schiavon
Regional ECD: Marcelo Bruzzesi
Creative Directors: Otavio Schiavon, Marcelo Fedrizzi, Daniel Schiavon
Copywriter & Art Direction: Otavio Schiavon, Marcelo Fedrizzi, Daniel Schiavon, Daniel Lobo, Bruno Silva, Michel Cornélio
Brand & Business: Yuri Aizemberg, Fábio Morita, Marco Venturini
CRO: Jairo Soares
Channels & Engagement: Fábio Saad, Andréa Machado
PR: Fabiana Antacli, Natália Oska
Strategy: Gustavo Leite, Renata Barbosa, Sabrina Costa, Thomaz Baldissera
Head of Audiovisual Production: Ana Paula Casagrande
Audiovisual Production: Tatiane Queiroz
Special Projects Director: Fernanda Segura
Production Company: Surreal Hotel Arts